Social Media Management
I have managed social media for many different organizations across Facebook, Instagram, Twitter, and LinkedIn. My experience as a Social Media Manager at Netwave Interactive Marketing spanned the following industries:
- Accounting
- Auto and Fleet Repair
- Banking
- Catering/Wedding Planning
- Industrial Machinery
- Insurance
- Landscaping
- Marketing Agency
- Restaurants
- Real Estate
I also have experience as a blogger. In addition to my personal blog located on this website, and my Italian blog diary from my trip to Italy, I have also written:
- Staying on Top of Social while at Netwave Interactive Marketing
- A bilingual blog during my internship in Italy, the A Door to Italy blog
- Blog content for the Vice President of Customer Relationship Management at Sutherland Global Services, the Customer Management Minute
RIT Undergraduate Thesis
Received a Top Paper Award at RIT’s 2013 CURC
Stalking, Creeping, and Uncertainty Reduction: College Students’ Use of Facebook
This study examined two types of Facebook use: active and passive uncertainty reduction. Each form was further categorized by motivation: hedonistic, academic, or casual use. The study’s method included usability with a follow-up interview in individual sessions from a convenience sample. College students engage in both active and passive uncertainty reduction processes on Facebook and do so for hedonistic, academic, and casual purposes, with casual use being most commonly expressed. Although both active and passive processes are most often done for one motive, there is also evidence that users possess all three motives in one uncertainty reduction process, or when transitioning from one process to another. The study’s findings are likely to be present in other social media networks.
Visual Communication
Received the Ethics and Communication Award 2011
Gender Issues Under the Guerrilla Girls’ Lens
The Guerrilla Girls were tired of being oppressed by society and its corresponding negative views of women. In order to protest, they formed a group where every woman wore a gorilla mask to hide their identity, since anonymity is a powerful force. This is a clear instance of visual incongruity in the form of juxtaposition. The female body is portrayed as very elegant, beautiful, and voluptuous, whereas a gorilla is seen as primitive, barbarian-like, and unattractive. This paper analyzes the Guerrilla Girls’ tactics in various visual ads.
Research Papers
Consumers’ Apathy Towards Participation in Online Virtual Worlds
In the world of virtual worlds, companies must constantly assess consumer satisfaction. With ever-developing technologies and tools, this environment is very fast-paced and users access worlds every day. When components of a virtual world are lacking, this deters user participation, and could lead to low return rates. Competition in this field continues to increase as well and marketers need to understand how to retain their user base. Such tactics must be implemented from the creation of a virtual world and throughout its lifespan. When user expectations are not met, they may discontinue use of a certain virtual world and move on to another. Up-to-date technology must be observed in order to keep up with the competition. Oftentimes, the reason for failure is due to new restrictions and features and users’ expectations not being met. That is why it is always a good practice to provide user assistance services to collect feedback. Following failures, corresponding improvements need to be acted upon. In this manner, consumer apathy can be reduced and new users can even be accrued.
International Advertising Agencies – Industrial Audit
Generating the ideal customer experience in the international advertising industry is slightly more difficult than in other industries. With multi-level customers and cultures, it is also more difficult to achieve than local advertising agencies. However, through extensive research, the fundamentals of the basic customer experience concept have proven to be return on investment, loyalty, customer friendliness, and product value. In supplement to this breakdown, research in the international advertising field has exhibited concepts which enforce these main ideas in the journey to ideal customer experience. With emerging technologies, customer experience gains new factors with social media sites, online campaigns, and open blogs. Methods for organizations to measure customer experience are also discussed.
